+49 511 123210-40
+49 511 123210-40

About us – reifencom GmbH

reifencom GmbH is Germany’s multi-channel specialist for tyres and rims with a wide offer. In Germany alone there are 37 branches, the online shop reifen.com and 3,750 associated fitting partners who provide further services. reifencom GmbH is active with one further shop each and more than 4,160 cooperating fitting partners in France, Italy, Denmark, Belgium, Luxembourg, Austria and Switzerland. The product portfolio ranges from passenger car tyres and complete wheels via motorcycle as well as off-road and van tyres to accessories.

reifencom GmbH, merged from the companies of the tyre dealers Heiko Knigge and Olaf Sockel in Bielefeld and Hanover in 2001, both founded in 1989, merged with the joint purchasing company in 2018 to form "one" reifencom GmbH, which is now based in Hanover. At the end of 2015 the company was sold to Apollo Tyres Ltd, a major tyre manufacturer based in India.

reifencom GmbH is a member of the German Tyre Retail and Vulcanization Trade Association (Bundesverband Reifenhandel und Vulkaniseur-Handwerk e. V.).


With our 500 employees at the company headquarter in Hanover, the logistics centre in Hildesheim and the branches throughout Germany, we work day in, day out to satisfy our customers. With the most modern logistics and an absolute focus on perfect service, we ensure this high standard.

In order to meet the most diverse customer requirements, we have an extensive portfolio of manufacturers from the areas of premium, brand and quality tyres. Our range of rims also leaves hardly any wishes unfulfilled. If you have any questions, you can reach helpful employees via phone or email who will help you quickly and competently. The exemplary quality of advice has been confirmed by independent tests and customer evaluations many times.

High Quality and Availability

reifen.com procures brand tyres and rims from leading manufacturers worldwide. This ensures a uniformly high quality level. The product range includes the following product categories in all price and quality segments:
  • Passenger car tyres
  • Motorcycle tyres
  • Light truck tyres
  • Tyres for electric vehicles
  • Vintage car tyres
  • Rims
  • Complete wheels (pre-assembled tyres on aluminium or steel rims)
  • Selected passenger car accessories
  • Engine oil

Perfect Logistics

The focus has always been on perfectly functioning logistics, so that a high level of availability can be guaranteed even at peak seasons, such as spring and autumn.

This task is performed by the logistics centre in Hildesheim, which was built especially for this purpose.

In the central warehouse, more than 600,000 tyres and 200,000 rims await customers' orders on a total area of 42,000 square metres. At peak times, almost 60,000 tyres and rims are shipped from here every day.