+49 511 123210-40
+49 511 123210-40

Privacy policy

(State March 2021)

We, reifencom GmbH (Südfeldstr. 16, 30453 Hanover), operate a web shop on the website www.b2b-reifen.com an online store via which you, as a commercial reseller in the "tyre and/or automobile trade and automobile services" sector, can primarily order car tyres, rims and accessories directly following registration, or as part of a so-called "branch purchase" at one of our outlets on a sale or return basis. . We as well as our branches appreciate the trust you have placed in us. Therefore, we place great emphasis on the protection of your personal data. With this Data Protection Declaration, we – as the operator of this website and responsible party according to Art. 4 No. 7 of the General Data Protection Regulation (Datenschutzgrundverordnung) – would like to inform you whether and how personal data are processed. The term personal data is defined in the General Data Protection Regulation (in the following "GDPR"). According to this, "personal data" are information that are related to an identified or identifiable natural person. Part of these are for example your real name, your address, your phone number or your date of birth. Information about your usage of this website can also be considered as personal data. When subsequently talking about "processing" your personal data, this encompasses the elicitation, storage, usage, blocking and deletion of these data.

Contact details of the data protection officer

You can contact the operating data protection officer(s) of the responsible party at

reifencom GmbH
Südfeldstr. 16
30453 Hannover

Or via email: datenschutz@reifen.com

1. Processing of personal data when visiting our website

When only using the website to gather information, i.e. when you do not register or transmit information to us otherwise, we only collect the personal data that your browser transmits to our server. When you look at our website, we collect the following data that are technically necessary to show our website and to guarantee the stability and safety. The legal basis for this is Art. 6 par. 1 lit. f GDPR:

IP address, date and time of the request, content of the requested page, access status/HTTP status code, data quantity, website (from which our web shop has been accessed), browser, operating system, interface (resolution), language, and browser version.

The data saved by us are deleted as soon as they are no longer necessary to guarantee the stability and safety of our technical systems.

2. Processing of personal data during the registration and order

With the registration and placing of the following personal data are collected from you: possibly company, form of address, first name, surname, address, area code, city, email address, telephone number, VAT ID, tax number and access data (IP address, date and time of the request). These data are necessary to create your customer account, to process your order, and to be able to clearly identify you in case of requests. Furthermore we save the access data for the prevention of misuse. This purpose also is the basis for our legitimate interest of the data processing. The legal basis for the data processing is Art. 6 par. 1 lit. b GDPR or Art. 6 par. lit. f GDPR.

The data necessary for the business processing are saved and processed by us as well as possibly transmitted to affiliated companies in the framework of the order processing, to payment service providers for the handling of payments (Prepayment, direct debit and purchase on account or payment in the branch),to parcel services or further third parties, as far as this is necessary for the order processing. Payment service providers will possibly process your data for their own purposes next to the pure processing of the payment, especially for misuse and fraud prevention. For further information, please read the data protection declaration of the payment service provider chosen by you.

In case of orders in the framework of the "branch purchase", we possibly transmit your personal data to a branch of us if the goods shall be delivered to one of the branches of reifencom GmbH according to your order, in order to enable to delivery of the goods to the branch. The branch only processes your personal data in order to keep the goods ordered read for you for personal inspection in the branch chosen by you. The legal basis for the data processing in the above named cases is Art. 6 par. 1 lit. b GDPR. The processing of your data is necessary to carry out the contract completed with you. We generally only save your data as long as it is necessary for the conduction of the contract completed with you, and until the expiration of the statutory warranty periods and the legal storage periods.

To carry out the previously named orders, we directly (in case of "branch purpose" on behalf of the branch mentioned above or in case of "premium partner reservations" on behalf of the respective premium partner) commission other companies and/or individual parties with the fulfilment of the tasks. Examples of these are for example parcel delivery, sending of letters or emails, as well as fitting partners. These service providers have access to your personal data as they need to them fulfil their tasks. However, they may not use them for other purposes. Furthermore they are obliged to treat these data according to this Data Protection Declaration as well as the applicable privacy laws. The legal basis for this data transfer is Art. 6 par. 1 lit. b GDPR if the data processing is necessary to carry out the contract with you, or Art. 6 par. 1 lit. f GDPR if we have a legitimate interest in the data transfer and your interests worth protecting do not predominate. This is especially the case when forwarding of your email address to a parcel service, so that he can name the exact delivery date. We assume that this is also of your interest. Further the delivery service is subject to special data protection obligations to protect the postal secrecy, so that there is no indication of predominant protection-worthy interests that could prevent the forwarding of the email address.

Identity and credit assessment

We will routinely verify your creditworthiness when entering into transactions, and in certain circumstances, where there is a legitimate interest. For these purposes, we work with Creditreform Hannover-Celle Bissel KG, Hans-Böckler-Allee 26, 30171 Hanover, from whom we receive the necessary data. We will transmit your name and your contact details to Creditreform for these purposes. Further information on data processing at Creditreform is available at https://www.creditreform.com/eu-dsgvo.html.

As far as negative data that allow reliable conclusions to be drawn regarding an insolvency or a customer’s unwillingness to pay arise in the framework of the business relationship, we reserve the right to transmit these data together with name and address to the credit bureaus and service providers for accounts receivable management under consideration of the data protection laws. The legal basis is Art. 6 par. lit. b and f GDPR.

The credit bureaus make these data available to further companies for the credit assessment as far as these can prove to have a legitimate interest in knowing this information.

So that we can verify your creditworthiness, we will transmit the customer data you have sent us to Creditreform Hannover-Celle Bissel KG, Hans-Böckler-Allee 26, 30171 Hanover. Processing is then undertaken for the purpose of carrying out credit checks, in order to avoid payment default, and on the basis of Art. 6(1)(b) and Art. 6(1)(f) of the GDPR. The statistical probability of default and your ability to pay is calculated on the basis of this information. It is in our legitimate interest to protect ourselves appropriately before entering into transactions that involve a commercial risk in using the payment methods in question. In accordance with our internal credit guidelines, we reserve the right to exclude such payment methods following verification.

Rating is carried out upon registration, or when a credit facility is set up.

3. Data collection with cookies

3.1 Principles

When visiting our website, data is collected via so-called cookies – unless you have deactivated this function in your web browser – in order to offer you a more comprehensive service that is adapted for your user behaviour. Thereby the following principles apply:

What are cookies and will I be personally identified through them?

Cookies are alphanumeric tags within small files which are transmitted to the hard drive of your computer via your web browser. However, you can generally visit our website without telling us who are you. Through the cookies used on our website (see points 3.2. to 3.3) only usage data are collected, like the website from which you visit us and the websites that you visit from our page. These pieces of information are analysed for statistical purposes. You as a single user stay anonymous at all times.

For how long are cookies stored on my computer?

The dwell time of the individual cookie on your computer is – if your web browser generally accepts cookies – determined by the purpose of the cookie.

Some cookies are already deleted when you close your web browser (so-called session cookies), because they only contain information that was necessary for the visit of our website (like "remembering" what is in your shopping cart or the history of sales items you looked at on our website).

Other cookies are stored on your system for a longer period of time (1 month up to ten years), because a longer-term user profile should be created, which should help us and our advertising partners to offer interesting advertisements to you as a customer on other websites as well.

Can I prevent data collection and storage through cookies?

Yes, you can. We explain how you can do this under points 3.2.

3.2 Usage of own cookies

For the functionality of our website we set cookies that make it possible for our systems to recognize your browser and to offer special services to you.

The approval of the cookies is mandatory for the comprehensive workability of the functions of this website!

However, you can object to the data collection by changing the settings of your web browser as follows:

The documentation or help function of your web browser explains you how you can prevent your web browser to accept cookies or how you can get a message from your web browser when cookies are being sent from one website, so that you can then accept or reject the individual cookies. These setting options are mostly found in the menu "Privacy" in the respective web browser.

We generally recommend you to completely log off after using a computer in case you share the computer with others and the browser is set to automatically accept cookies.

4. Data Collection when Participating in our Surveys

We use the "SurveyMonkey" tool to analyse and evaluate our surveys. If you take part in a survey, the questions you answer will be transmitted together with your customer number, your device, and the web address you last visited within our online store. This information is used to continuously optimise our online store. Any additional use is hereby excluded. The legal basis for this is the provision of your consent, in accordance with Art. 6(1)(a) of the GDPR. You can revoke this at any time by sending a brief email to datenschutz@reifen.com.

5. Data collection by third parties to analyse data traffic ("Web Analysis", "Web tracking")

We use tracking technologies, namely the service Google Analytics as well as technologies of etracker GmbH, for the purpose of a customer-oriented design and an optimization of our website. In the following you find descriptions of the functionality of these services as well as links to the respective opportunities to opt out.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; "Google"). The responsible body for users in the EU / EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The usage includes the operating mode "Universal Analytics". With this, it is possible to assign data, sessions and interactions via several devices to a pseudonym user ID, and to analyse the activities of a user across multiple devices.

Google Analytics uses so-called "Cookies", text files that are stored on your computer and thereby enable the analysis of the usage of the website by you. The information about your usage of this website generated through the cookie is usually transmitted to a Google server in the USA and saved there. In case of the activation of the IP-anonymisation on this website, your IP address is shortened within the member states of the European Union or in other states that are parties to the European Economic Area Agreement beforehand. The complete IP address is transferred to a Google server in the USA and shortened there only in exceptional cases. The IP address transmitted in the framework of Google Analytics by your browser is not amalgamated with other data by Google. Google will use these information on behalf of the operator of this website in order to asses your usage of the website, to create reports about the website activities and to deliver further services linked to the website usage and the internet usage to the website operator. The legal basis for the usage of Google Analytics is your consent in accordance with art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time here. Sessions and campaigns are terminated upon expiry of a certain time period. Sessions are terminated after 30 minutes without activity and campaigns after 26 months (period of data storage). You can find further information about the terms of use and data protection under https://www.google.com/analytics/terms/us.html or under https://policies.google.com/?hl=en

Please note that Google Analytics has been extended with the code "anonymizeIp" in order to guarantee an anonymised recording of IP addresses (so-called IP masking) Wir weisen Sie darauf hin, dass auf dieser Website Google Analytics um den Code „anonymizeIp“ erweitert wurde, um eine anonymisierte Erfassung von IP-Adressen (sog. IP-Masking) zu gewährleisten.

6. YouTube

We have integrated videos from the provider "YouTube" (YouTube LLC with principal place of business in 901 Cherry Avenue, San Bruno, CA 94066, USA) on our website. Thereby we use the so-called "Extended data protection mode". This means that no cookies are stored on your computer and that no data are transferred to YouTube as long as you do not play the integrated videos. Should you play the integrated videos, YouTube will save a cookie on your computer and there may be a data transfer to YouTube. Should you be logged-in to YouTube, these data can be linked to your YouTube profile. You can find further information about the kind and usage of the data collected by YouTube here: http://www.youtube.com/t/privacy_at_youtube. The legal basis for the usage of the plug-in is Art. 6 par. 1 lit. a and lit. f GDPR.

7. Google Maps Plug-In

On our website you have the possibility to search for branches or fitting partners in your postal code area. For this purpose, we have integrated “Google Maps”, an offer of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on our website. There is no processing of your postal code by us, but directly by Google. In order to use the functions of Google Maps, further information, including the IP address, can be transmitted to the provider's servers. This information is usually transferred to a Google server in the USA and stored there. When visiting a website that contains Google Maps, your browser establishes a direct connection to the Google servers, whereby the map content is sent to your browser and integrated by it. We have no influence on the scope of this data transfer. According to our current knowledge, this includes the following data:

Date and time of the visit to the respective website,

Internet address or URL of the website visited,

IP address, postal code for the search of branches and fitting partners

The usage of Google Maps is in the interest of an effective presentation of our online offers and easy findability of the locations we have listed on the website. This is also our legitimate interest, which serves as the legal basis here, art. 6 para. 1 lit f GDPR. If you do not want Google to process data via this service, you can deactivate the use of JavaScript in your browser settings. Please note that in this case the interactive map function of Google Maps cannot be used.

You can find more information about the handling of user data by Google under: https://policies.google.com/privacy?hl=en&gl=en

8. Google reCaptcha

We use reCaptcha v3 on our website. reCaptcha is a service from Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) and serves to prevent improper automated entries in web forms and thus to protect the hoster's technical systems. It is used by us for this purpose and this is also our legitimate interest, Art. 6 para. 1 f GDPR.

When you call up one of our websites in which reCaptcha is integrated, a connection to the Google servers is established. A reCaptcha cookie is set. Your IP address will be sent to Google.

You may refuse the use of cookies by selecting the appropriate technical settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can find Google's privacy policy and terms of use here: https://www.google.com/policies/privacy/ and here: https://policies.google.com/terms

9. E-Mail Newsletter

Should you have agreed to receive our email newsletters, we process your email address as well as optionally your first name, your surname, your gender and your postal code. Further we save the data of your consent. We process these data only for the purpose of sending the email newsletter to you, as well as in case of optional information to adjust the newsletter individually for you.

You can withdrawal your consent to the receipt of the newsletter as well as your consent to the processing of your personal data for the transmission of the newspaper any time with effect on the future.

For this purpose it is sufficient to send an informal note

via email to: datenschutz@reifen.com or by clicking the Unsubscribe link in the newsletter.

The legal basis for the processing of your data is Art. 6 par. 1 lit a GDPR. We save your data as long as it is necessary for the dispatch of the newsletters. In case of an unsubscribtion, we will delete your data or block your email address in order to make sure that you do not receive further newsletters from us.

10. Your rights

You have the right to get information about the personal data stored concerning you at any time (Art. 15 GDPR). For this it is sufficient to send an informal note to:

reifencom GmbHDatenschutz Südfeldstr. 1630453 Hannover

or via email: datenschutz@reifen.com

According to the respective statutory requirements, you further have the right of correction (Art. 16 GDPR), the right of limitation of the processing (Art. 18 GDPR), the right of deletion (Art. 17 GDPR), the right of objection Art. 21 GDPR) and the right of data portability (Art. 20 GDPR).

Upon receipt of your message, we will check your rights and give feedback to you as soon as possible. In case of an objection to advertisement, we will block and delete the personal data stored about you immediately and no longer use these data for marketing purposes.

Irrespective of these rights and the possibility to asset other administrative or juridical remedy, you have the possibility to assert your right of complaint at a supervisory authority, especially in a member state of your address, your work place or the place of the supposed infringement any time if you assume that the processing of the personal data concerning you infringe data protection regulations (Art. 77 GDPR).

11. Protective measures

In order to protect safety of your information during the transmission, we use Secure Socket Layer Software (SSL). This software encodes the information transmitted by you. When confirming your order we do not unveil your credit card number. In the course of the order process, we naturally transfer the entire credit card number to the credit card company in charge.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of the personal information of our customers. These security measures include that we occasionally ask you to provide proof of your identity before we disclose personal information to you.

It is important for you to protect yourself against unauthorized access to your password and to your computer. In case you share the computer with others, you should make sure to log out after each session.

12. Further questions and comments

Should you have further questions about data protection at reifencom GmbH, feel free to contact us at datenschutz@reifen.com, and we will try to dispel your concerns.

Our company is constantly changing. Our Data Protection Declaration changes likewise. We reserve the right to send you messages about our directives in force at certain periods of time. Nonetheless you should visit our website regularly and take note of changes.

Unless otherwise regulated, the usage of all information that we have about you and your customer accounts is governed by this Data Protection Declaration.